Scope of project:
- Web development
- Brand refresh
When conflict, natural disasters and disease outbreaks take lives, separate families and devastate communities, UK-Med’s highly skilled emergency medical teams are ready to deploy international and provide specialist support.
The Manchester-based humanitarian charity approached The Loft because they wanted a new brand and website which would appeal to a broader audience, compel people to donate and more accurately reflect where their charity was heading after a period of growth and change.
We kicked off the project with an interactive visual workshop, designed to clarify brand values, audiences and style. We then explored multiple creative routes and presented the concepts to UK-Med. After deciding on their favourite route, we ran a market research study to test the impact of the brand on both UK-Med members and the public. The results were overwhelmingly positive.
A bold brand mark illustrates the impact of UK-Med’s work across the globe. Using negative space, we have created an arrow in the D. The arrow communicates one of UK-Med’s key values: that they are ready to deploy at a moment’s notice.
The colours within the brand are symbolic of UK-Med’s three key areas: pink for community, light blue for medical expertise and dark blue for deployment. The new identity was then rolled out across print collateral and the client was provided with comprehensive brand guidelines.
The next step was developing a new and engaging website. Whilst their former website was clunky, text-heavy and receiving a low volume of donations each year, their new website is fresh, vibrant and much easier to navigate.
We are thrilled with our new website, logo and materials and we cannot thank you enough for your professionalism, patience, creativity and general all-round ‘awesome to work with’ nature of the whole team. You’re the best. Thank you sincerely!
Fundraising and Comms Manager