Propelling a British comic book brand into the US
Packed with laugh out loud stories, brain-boosting puzzles and fascinating non-fiction, The Phoenix is an adrenaline-fueled adventure ride that gets kids reading. We’ve been working with The Phoenix creative team to grow their sales. And the next stop is America! The Phoenix will launch in the US in 2022.
What did they want?
Creative to improve their paid campaigns
A partner to support their imminent US launch
To emphasise the fun!
What we did
Content crafting
Photography
Digital ads design
Website design and build
Animation
The Outcome
From page to screen
Flicking through the Phoenix comic is loads of fun. Not just for kids but adults too but flat and outdated web experience has been letting them down. Their new website is coming soon and their first US site has launched - it’s full of character (literally!)
The Netflix of kids content
We’ll soon be embarking on a brand strategy project, supporting the Phoenix to move from the ‘best kept secret’ to a houeshold name brand with a world-class subscription platform.
Partners in crime
What began as a website audit has turned into a long-term relationship. We are the Phoenix comic’s bolt on creative team supporting them with uber fun designs for all their digital advertising needs.
Lights camera action
Can you believe that Phoenix had no photography of their super cool comic before? Well, except for a few blurry phone pictures. We organised a multi day shoot with child models and captured hundreds of incredible images. Who says you shouldn’t work with kids? The pictures have really lifted their brand and marketing and we’re already planning the next shoot.