Scope of project:
The First Ark Group is a unique social impact business which invests in communities and businesses across Knowsley to empower real people to seize life-changing opportunities. Generating social value is at the heart of everything they do and each year they produce a Social Accounts summary report which measures some of the ways in which they are changing people’s lives and supporting business sustainability and growth. We were delighted to work with First Ark to create their 2017-2018 Social Accounts report.
The team at First Ark Group were delighted with their Social Accounts summary and asked us to create an animated version of the report within a very tight timeframe - less than 3 weeks! Team Loft is always up for a challenge, so we wrote the script, recorded the voiceover and then it was over to our illustration & animation whizzes to bring the First Ark social accounts to life. The outcome is an engaging and informative animation which helps to break down the complex financial stats behind First Ark’s success stories.
Producing our Social Accounts each year requires an ability to interpret complex Social Impact valuations alongside the personal stories of the people we have supported and portraying this in visually engaging way, to both inform and influence our audience. The Loft were able to evaluate the information provided and quickly develop a document that portrayed our values and aligned to our tone of voice in a style that suited the diverse target audience.
Tony Cahill, Executive Director