A seamless entity to amplify innovation.
The world of experimentation has changed, spearheaded by Effective Experiments. We worked with them to create a powerful brand system which would support their global growth strategy as they began attracting bigger and bigger clients including CNN and IKEA.
What did they want?
To carve out a new position in the market, moving their focus from practitioners to the C-suite to work at a more strategic level
To align their brand purpose and brand image with a new visual identity and website
What we did
Brand strategy
Brand design
Website design & build
The Outcome
Clarity, confidence & connection
Through a series of collaborative brand strategy workshops, we created the framework from which Effective Experiments could grow, giving clarity to the internal team whilst also translating the brand into something that their customers value and understand to create deeper connections. The insight garnered through the workshops informed the design.
Aligned brand purpose and brand image
The brand design was inspired by the idea that Effective Experimentation is an accumulation of all of the right parts working together as one seamless entity to amplify innovation. Strong and bold, the new visual identity and website communicates that they are a confident and strategic partner for global enterprise organisations.
“
Having experienced many agencies and their methods I was really impressed by the quality of your process, interaction and output.”
David Peters
Commercial Director, Effective Experiments