Scope of project:
- Web development
- Brand refresh
- Digital marketing
We have had the pleasure of working with Denise Chilton for almost a decade and since 2016, we have been supporting her with a complete digital marketing strategy. As Denise’s business continues to grow, she was looking to develop her brand in line with where her business is going. This included a new website, brand refresh, new stationary and brand photography.
Denise Chilton is a Professional Certified Coach and Leadership Development Specialist. She had a successful 15-year management career before setting up her coaching business. Over the last decade, Denise has worked with hundreds of people across the public, private and not-for-profit sectors, empowering them to live life to the full personally and professionally
Brand - We evolved Denise’s brand mark to make it feel more contemporary and professional. The bubbles are a nod to her friendly personality. The new logo and style have been applied to all of her stationery and resources to create a more consistent brand.
Photography – Coaching is all about creating a connection, so it was important that people visiting Denise’s new website could get a feel for who she is. We developed a detailed mood board and worked with our photographer to capture Denise’s authenticity through the lens.
Website – The new website reflects both Denise’s personality and the positive impact of coaching. Introducing gradients has made the website feel more modern and contemporary, whilst the handwritten font keeps a personal touch.