Emojis and playfulness meet data recruitment.
Data Idols are at the forefront of the data community. We worked with them to extend their visual identity and tone of voice (even introducing emojis to their brand language) before designing and building a fun and contemporary website.
What did they want?
A geeky but fun and edgy website
To grow inbound leads from brands and candidates
To show off how different they are to other recruitment businesses
What we did
Strategy workshops
Tone of voice & brand personality
User journey mapping
Content crafting
Website design & build
The Outcome
Brand clarity and direction
The output wasn’t just a really cool website. Data Idols really valued the brand journey we took them on, describing the workshops as ‘thought-provoking and fun’. Not only have they never been clearer on who they are, David (Founder) told us that his whole team now feels really proud to work for Data Idols - because it looks awesome!
300% increase in inbound leads
...in just 6 months!
All the hard work has paid off and resulted in a massive increase in leads - not just from candidates but from brands too, which was especially key for Data Idols. Shortly after launching, they signed Sinch as a client!
Established as a market leader
The team at Data Idols told us their new website has established them as a market leader. They said it backs up their story and as a result they’re getting more recommendations than ever.
More projects coming soon
Data Idols loved working with us (and we loved working with them) and we’re already working on another couple of projects with them, including a new visual identity and website for the Data Science Festival - an international data community with over 30,000 members.
“
Working with The Loft has been an amazing experience from start to finish.
I’ve worked with a number of agencies over the years and this is the first time a partner has truly understood our brand, voice and company culture. The initial workshops were structured perfectly, thought provoking and fun in equal measure, we came away from the sessions invigorated and confident we would have the perfect website.
The Loft and their amazing team have delivered at every stage of our project, our brand and direction has never been clearer. We’ll be a return customer for many years to come, if you’re considering The Loft I recommend you do the same!"
David Loughlan
Founder, Data Idols