Blueoak Estates


Scope of project:

  • Brand development
  • Website design and development
  • Content creation

Building on a luxury brand...

We have had the pleasure of working with Blueoak Estates since they were first established. In a short amount of time, they have quickly built a really strong reputation for developing high-quality properties over and above the standards of other housebuilders, in superior locations across the North West. They needed a new website which reflected this niche market position, their growth in recent years, the elevation of their brand and increase leads (of course!)

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Making strategic decisions...

From the off, there were some key decisions made about this website. It had to be mobile-first and content and lifestyle-driven. Over 60% of traffic to the former website came from mobile devices and research from Zoopla highlighted that people favoured new homes adverts which focused on people and lifestyle. 

The outcome...

The new website is beautifully designed and full of rich content, specific to the four audiences we identified in our UX workshops. It leads on imagery and video - the idea is that users can very quickly understand the quality of a Blueoak property through its various touchpoints. We have created a fluid user journey that showcases Blueoak’s beautiful homes and apartments - and it’s getting results. In the 3 months after launch, there was an 89% uplift in leads.

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Some words from the client...

What was delivered exceeded our expectations. The processes The Loft took us through were really useful and enabled us to focus on what Blueoak is about and how much it has achieved. We have seen an increase in enquiries as a result and are certain the new website will continue to support our future business goals.

Iain Maclean, Managing Director

T: 0151 632 7722

E: [email protected]

 

Lake House, Lake Place, Hoylake, Wirral, CH47 2DN