In a traditional auction, you need to compete with other people holding up their paddles. The difference with Google Ads is that you compete with other advertisers to show your ads. In the example above, Adobe has outbid Pushgroup.
But unlike a traditional auction, the sale does not necessarily go to the highest bidder. The quality of the ad is very important because Google want to show people exactly what they’re hoping to see.
Now that you have an overview of Google Ads, here are five great reasons to use it:
1. You can demonstrate your ROI
One of the biggest advantages of Google Ads over traditional marketing avenues such as TV or print is that it’s highly measurable. You can accurately track how many leads, sales, downloads, email signups or other key actions are generated after somebody clicks on an online ad. Indeed, campaigns which are set up to specifically target and attract the right people are almost guaranteed a positive ROI.
2. You can target the right people at the right time
Google Ads takes the guesswork out of advertising. They allow you to get in front of the people who are actively looking for the product or service you provide. Where print advertising is aspirational (you can’t choose who sees your ad), Google Ads allows you to be much more specific.
You can target users based on their location, age, gender or device type; who have been searching for products and services similar to yours; googling key words or phrases related to your products and services; who have previously visited your website or interacted with your ads before.
3. You can see results… fast!
Google Ads is probably the fastest way to attract visitors to your website. You can expect to start seeing results such as impressions and clicks as soon as you hit ‘go’ on your advertising campaigns. You can also expect the number of leads or conversions to increase with continual optimisation of budgets, keywords, CPCS and more.
4. You are in control of your budget
You never need to worry about going over budget with Google Ads because you can set a maximum daily budget for your campaigns. However, you also have the flexibility to change this at any time which makes Google Ads completely scalable. Once you see that your campaigns are performing, you can increase your budget to generate more leads.
5. You can complement your other marketing activities
Remarketing is a really effective way to stay connected to your target audience whilst also building brand awareness. The technique involves targeting people who have already shown an interest in your business by visiting your website or interacting with an ad. Your ads will almost ‘follow ‘them around the internet, keeping your brand at the top of their mind and persuading them to take action.
